CORPORATE CASE STUDY:

Port of Seattle flourishes despite multiple demands

 

As terror alerts continue across the US, the Port of Seattle's public affairs team strives to keep passengers and cargo moving smoothly through its air and seaports.

By Alvin Hattal

(Published in PR Week)

While the nation's weeks-long orange alert last month intensified interest in how US ports cope during emergencies, one of the biggest took it in stride. At the thriving Port of Seattle, which includes the Seattle-Tacoma International Airport (Sea-Tac) and the Seattle Seaport, it was seemingly business as usual, thanks to its 19-member public affairs staff. Behind the well-constructed facade, however, the inner workings at Port of Seattle are slightly less seamless.

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