to market the Xbox
With fierce competition
in the video game world and in the unfamiliar position of not being the dominant
player
in the market,
By Alvin M. Hattal
(Published In PR Week
Magazine)
A country whose attention is currently consumed by war has a “braking” effect on the marketing of computer and video games, of course, but escapism also plays a part in the market.
Since its introduction 17
months ago, some eight million Xbox consoles have been sold, primarily in North
America, Australia, New Zealand, and many parts of Europe and Asia, including
Japan--14 countries in all, says Charlotte Stuyvenberg, PR director of the Home
and Entertainment Division.
